EasyJet has criticized European Union baggage regulations for failing to recognize that passenger segmentation creates value for diverse traveler groups with different needs.
The legislative initiative would mandate free cabin baggage for all passengers across European air travel. Parliamentary approval has advanced regulations requiring airlines to provide allowances for both personal items and larger carry-on bags.
The airline’s leadership emphasizes that passengers have genuinely different needs and preferences. Business travelers, leisure tourists, and budget backpackers all value different service attributes and respond to different pricing approaches.
Current models that allow segmentation through optional services enable airlines to serve these diverse groups effectively. Regulatory mandates forcing standardized offerings could reduce how well airlines match services to actual passenger preferences.
EasyJet generates more than £2.5 billion annually from ancillary services that support effective segmentation. The carrier reported quarterly losses of £93 million while serving diverse passenger segments and seeing positive booking trends.